Distill copy to your main value proposition

While penning down a landing page copy, it is essential that you:

Undoubtedly, ‘copy’ is one of the most core features on a website that decides the quality of the visitor experience. Before you start designing a landing page, think about how to elaborate on your product or business idea.
Specifically, address the problem, and put forward a solution.
Use headlines that are strong and positive.

Once you’ve reached an unequivocal perception about the core value proposition, describe it in such a manner so that your potential customers will relate to it. Putting out things in a plain Google Document can help in sorting this out.
Stress on the benefits instead of the features.
Keep the description crisp, and the landing pages should be made scannable
Consider this before and after example for the same ride-sharing business idea that we have already discussed:
Before
An advanced ride-sharing technology at your disposal

After
We’ll pick you up- when, where, how – You Decide