Project Duration: June 2024 – ongoing
Joone
Revolutionizing Subscription-Based e-Commerce
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Project Introduction
Joone, a premium e-commerce brand, partnered with ITSharkz to redefine the subscription management experience for its customers. The goal was to develop
a seamless, user-friendly checkout process in the subscription model, along with a dedicated customer space and an advanced back-office application.
The project focused on enabling customers to manage subscriptions effortlessly, modify future orders, and access flexible payment options.
To achieve this, ITSharkz developed a custom checkout, a mobile-friendly customer dashboard, and a powerful back-office tool, ensuring automation, personalization, and scalability.
To achieve this, ITSharkz developed a custom checkout, a mobile-friendly customer dashboard, and a powerful back-office tool, ensuring automation, personalization, and scalability.
Technology Stack
A high-performance, scalable stack was used to power Joone’s transformation:
Backend
NestJS, Shopify API integration, Stripe, Klaviyo
Frontend (Checkout, Customer Space, Backoffice)
React.js
Infrastructure
AWS
Team & Project Scope
The dedicated ITSharkz team worked closely with Joone to:
- Develop a custom checkout flow optimized for subscriptions
- Implement a customer dashboard for managing orders, subscriptions, and payments
- Build an admin back-office system to oversee customer preferences and manage subscriptions
- Enable seamless Stripe custom integration for flexible subscription management based on different products.
- Introduce AI-powered product recommendations to personalize the shopping experience
Challenges:
- Shopify’s standard checkout lacked flexibility for subscription-based purchases.
- Customers needed a simple yet powerful way to manage their subscriptions, change items, and modify delivery preferences.
- Joone’s team required full control over customer subscriptions while maintaining seamless customer support.
- Joone wanted to enhance user experience with intelligent product recommendations.
- Joone needed to seamlessly migrate tens of thousands of existing subscriptions from the legacy system to the new NewCharge checkout without disrupting customer experience.
Solutions:
- ITSharkz developed Newcharge Checkout, a fully customized subscription-friendly checkout flow, allowing users to modify upcoming orders and apply discounts dynamically.
- Customer Dashboard Features: Modify subscriptions (one-time or recurring), Update shipping & payment details, Apply discounts & track orders, Get delivery notifications.
- Backoffice Dashboard Features: Impersonate customers to manage subscriptions, Control discounts, shipping & payments, Track subscription analytics & trends.
- Integrated an AI-based recommendation engine, analyzing customer preferences and suggesting relevant products to drive engagement and sales.
- Structured Migration Process: Data validation for accurate transfers, Gradual rollout to prevent disruptions, Automated bulk migration to reduce errors, Real-time monitoring & issue resolution.
Features & Capabilities
Newcharge Checkout:
A custom-built checkout flow designed for subscriptions and recurring purchases.
Customer Dashboard:
A user-friendly portal for managing subscriptions, orders, and payment settings.
Backoffice Dashboard:
A full-featured admin panel for managing customers, subscriptions, and business operations.
AI Product Recommender:
Smart recommendations based on customer behavior and preferences.
Seamless Payments & Discounts:
Fully integrated Stripe payments, automatic discount application, and order validations.
Goals & Outcomes
- Streamlined Subscription Management – Users can modify, pause, or customize subscriptions with ease.
- Enhanced Customer Retention – Improved personalization leads to higher engagement and satisfaction.
- Optimized Checkout Experience – A frictionless, intuitive checkout process increases conversions.
- Intelligent Product Suggestions – AI-driven recommendations boost average order value and sales.
- Efficient Operations for Admins – The backoffice enables fast customer support and business oversight.
Conclusion
With ITSharkz’s expertise, Joone now offers a best-in-class subscription experience, enabling customers to customize orders, enjoy AI-driven recommendations, and manage their purchases effortlessly. At the same time, Joone’s internal team benefits from powerful admin tools to enhance customer interactions and streamline business operations.
Watch our client’s video reviews
Nicolas Baudelot and Nicolas Massaviol – CEO and CTO at Medicalib
"With ITSharkz, we found a trusted partner, so we will continue working with them – and hopefully for a long time."
Tasks:
- Integrated government systems, implemented regulatory logic, and created a UI library.
Results:
- Integrated OpenID Connect, developed a quotation engine, and built a design system.
Carole Juge-Llewellyn – CEO and Founder of Joone
"They really got involved in understanding what we do, how we do it, and were proactive. That’s something I’ve never seen elsewhere."
Tasks:
- Developed new subscription checkout, implemented client-facing management system, and migrated thousands of subscriptions.
Results:
- Launched Newcharge checkout, built a customer dashboard for subscription management, and successfully migrated subscriptions.
Georges Fornay and Franck Véga – CEO and CTO at Qobuz
"It was the right compromise for me: very skilled people, competitive rates, and a nearby location."
Tasks:
- Optimized backend, modernized desktop app, integrated cross-platform features (Qobuz Connect).
Results:
- Improved device support & app performance, boosted user retention, cut costs, and future-proofed systems.