Undoubtedly, ‘copy’ is one of the most core features on a website that decides the quality of the visitor experience. Before you start designing a landing page, think about how to elaborate on your product or business idea.
Once you’ve reached an unequivocal perception about the core value proposition, describe it in such a manner so that your potential customers will relate to it. Putting out things in a plain Google Document can help in sorting this out.
Before
An advanced ride-sharing technology at your disposal
After
We’ll pick you up- when, where, how – You Decide